Marea House
Brand Identity, Collateral Design
Marea House is a boutique wellness studio offering reformer Pilates, infrared sauna sessions, cold plunge therapy, massage, and holistic recovery experiences. Designed as a sanctuary from everyday life, the studio helps busy professionals slow down, recharge, and prioritize their well-being through intentional movement and restorative rituals.
reset, recharge, renew
(Brand Strategy)
We started with strategy rooted in the brand’s core values. Who does Marea House serve? What makes them different from all the other pilates studios? Through voice, tone, and visual cues, we positioned them as Charleston's premier boutique wellness studio, offering an elevated alternative to traditional fitness experiences.
(Brand Identity)
The new visual identity blends understated luxury with editorial sophistication, reflecting the calm, restorative experience at the heart of Marea House. Refined typography, spacious layouts, and natural textures work together to create a brand that feels timeless, elevated, and intentionally designed. Every detail reinforces the feeling of stepping into a sanctuary—one where wellness becomes a daily ritual and every member feels genuinely cared for.
The System
The Marea House identity was crafted to position the brand beyond fitness and into the world of luxury wellness. Drawing inspiration from boutique hospitality and the Charleston coastline, the visual system blends timeless typography, calming coastal hues, and refined minimalism to create an atmosphere that feels restorative from the very first interaction.
The custom icon was inspired by the universal language of stars: symbols of light, renewal, and a moment of recharging. We distilled that idea into a fluid, refined mark that captures the feeling of leaving Marea House restored and renewed. More than a decorative element, the icon gives the brand a recognizable visual cue for the transformation at the heart of the experience: making space to recharge, reset, and return to yourself.
Every design decision was made to help members feel welcomed, grounded, and cared for before they ever step inside the studio.
(Results)
Membership Inquiries
38% increase
Inquiry to Conversion
27% increase
